Shenzhen Huaqiang Property Management Co., Ltd.

To Lead Urban Complex Property Services

With nearly daily traffic 50,000 passengersand daily entry of more than 5,000 vehicles, Huaqiang Plaza is an urban complexproperty with extreme difficulty in property management. Reporters, followingthe 12th "Shenzhen Well-known Brands" assessors, visited the officeof Shenzhen Huaqiang Property Management Co., Ltd. on September 24. Reporterslearned through interviews that, facing those difficulties in property manager,the Company resolved the difficulties by applying a variety of innovativesystems, and this management model has been greatly recognized. It's vision of"becoming the leader of urban complex property services" has begun totake shape.

Daily Traffic of 500,000 Passengers atHuaqiang North.

As introduced by, Tang Bo, Deputy GeneralManager of Huaqiang Property Management Co., Ltd., Huaqiang Property is awholly owned subsidiary of Huaqiang Group, a top 500 company in China. It isalso the first company specialized in property management services. The Companyfocuses on full property development services for the real properties developedby Huaqiang Group, particularly "urban complex properties" and"residential housing".

As a world-renowned "No.1 ElectronicsStreet in China", daily traffic at Huaqiang North reaches 500,000passenger. The mall integrates dozens of industries including electronic,electrical, communications and real estate, making it a complex with multipleindustries, multiple businesses and integrated functions. Tang Bo told reportersthat Shenzhen Huaqiang Plaza, managed by the Company, is situated at thebusiest section of Huaqiang North. In addition, a number of objective factorssuch as huge traffic, traffic congestion, a variety of businesses format andcomplex environment, make it quite different from many other pure urban complexprojects. The difficulty of management is intensive and the demand fortechnology and staffing is tough.

Establish Competition Strategies such as"3 Multiples and Refined Management"

"Faced with the huge challenge ofmanaging difficulty, based on years of experience, Huaqiang Propertyestablished the innovated core competition strategies, such as "3Multiples (multiple industries, multiple layers and multiple types) and RefinedManagement" as well as "facilitating crowd, logistics and vehicles,and guiding traffic". As told by the staff of Huaqiang Property, HuaqiangSquare accommodates many kinds of businesses, covering trading, hotel,logistics companies, large, middle and small enterprises. The Company must haverefined property management capabilities. For example, there are differences inservices and technical means applied for hotels and trading businesses.Therefore, the staff created the management approach of "3 Multiples andRefined Management" to provide customers with refined and specificservices.

In addition, due to the large flow ofpeople at Huaqiang North, traffic control has become a difficult problem.The officer further mentioned that, thereare over 5,000 vehicles enter and leave Huaqiang Square every day, particularlythe rush hour, during which period they have to guide more than 2,000 vehiclesto enter or leave Huaqiang Square.Forwith this problem, Huaqiang Property created a management system of"facilitating crowd, logistics and vehicles, and guiding traffic".During the rush hours, the Company adopts the approach of "entering twoafter leaving five", to flexibly use vehicle entrances and exits. Inaddition, together with the hardware and software, mobile payment system, anddispatching "coordinators" during rush hours, they solve the trafficcongestion problem.

State-of-art mechanical and electricalequipment becomes another big management advantage of Huaqiang Property.Reporters visited the Electrical Equipment Department inside the hotel atHuaqiang Plaza yesterday. At a spacious and clean water pump operating room,reporters saw a high standard of technical configuration.Down to the size of pump switch status and tothe record of domestic water disinfection, the entire management system is veryrefined and safe.

Aimingurban complex as its major service target, Huaqiang Property wishes to"become the leader of urban complex property services". According theofficers of Huaqiang Property, this vision has begun to take shape today.Currently, the management scale of the Company has been expanded rapidly, andits management services cover seven provinces including Guangdong, Anhui, Henanand Jiangsu. Over the next two years, its management area will reach 10 millionsquare meters. Huaqiang Property was also won "Futian District MayorQuality Award" this year.